Let’s get your business in front of Gold Coast families
Mrs Lardeedah is a Gold Coast family and lifestyle platform helping local families discover places, experiences, businesses and ideas worth knowing about.
I’m Lara, the face behind Mrs Lardeedah. I create content around the things I’m genuinely interested in sharing with my own audience: somewhere new to take the kids, a great local restaurant, a school holiday experience, a family day out, a local business worth discovering, or one of those everyday finds that makes life a little easier. My audience comes to Mrs Lardeedah for recommendations they can actually use, which means I’m selective about what I share and how I share it.
While family content remains at the heart of Mrs Lardeedah, the platform has grown with my audience to include food and dining, local businesses, lifestyle, shopping, travel, home and experiences for parents too.
The Mrs Lardeedah audience
13K+ Instagram followers
11K+ Facebook followers
1K+ Substack subscribers
60% of my audience is based on the Gold Coast, with a predominantly female 25–44 audience and primarily Gold Coast parents.
Ways to work with me
Get your business in front of an established local audience through original Instagram content designed to feel natural on the Mrs Lardeedah feed. Content can include Reels, feed posts and Stories, depending on your campaign.
Website
A sponsored feature on my website gives your business a longer-lasting home, with original photography, practical information and editorial-style content that can continue to be discovered through Google and social sharing.
The Lardeedah Loop
My Substack newsletter brings readers a regular collection of Gold Coast finds, family adventures, lifestyle ideas and things worth knowing about. A newsletter mention is a simple way to put your business directly in front of an audience that has chosen to hear from me, or book a dedicated newsletter feature.
Cross-platform campaigns
For businesses wanting more than a single piece of content, I can bring together my socials, website posts and The Lardeedah Loop to create a campaign with multiple touchpoints. This works particularly well for attractions, events, tourism businesses, restaurants, launches and experiences where there is more to communicate than can fit into one post.
Content creation
Not looking to advertise directly through Mrs Lardeedah? I also work with businesses that need original content for their own channels.
This can include:
- Social media content
- Reels and short-form video
- Website and blog content
- Gold Coast-focused editorial content
- Copywriting
This can be particularly useful for businesses that want locally relevant content created in a natural, editorial style without needing to manage the content production themselves.
A few things worth knowing
I work best with businesses, experiences and products that are genuinely relevant to my audience. I don’t take on every opportunity that comes my way, and I want sponsored content to feel like it belongs on Mrs Lardeedah rather than like an advertisement dropped into the middle of my feed. That means the content I create is always designed to be useful, engaging and relevant to the people who follow me.
Interested in working together?
I’d love to hear what you’re working on. Email hello@mrslardeedah.com with a few details about your business, what you’d like to promote and your preferred timing, and I’ll get back to you with availability and the best option for your campaign.